![]() ![]() ![]() If a keyword doesn’t have that much search volume, then you won’t get that much traffic even if you rank well for that term. Most tools also let you see volumes in different countries, and some let you dive deeper into more target locations like a city or state. ![]() Keyword tools will give you an estimate of how many people are searching for that term on a monthly average. Metrics You Need to Know When Using Keyword Tools Search Volumes So what will help you to decide what keywords you should create content for? You need to make sure you target the most appropriate keywords related to your website when conducting your research.īut not every keyword you find should be one you go after. Then you can provide a solution with your content that allows them to find you online, get into your funnel and start to build trust with your brand. It will also allow you to look into your products, industry, and what people are searching for in the different stages of your marketing funnel. This creates a content gap that you can add to your keyword list to produce content. You may find topics that your competitors have on their websites that get traffic and leads, but you haven’t covered that content. You won’t know what people are searching for, what your competition is ranking for, or what content to create on your website without doing keyword research. It is the imperative building block to your content marketing strategy that you can’t skip if you want to succeed online. So how important is keyword research for your online business? Importance of Keyword Research for SEO The metrics associated with your keyword research are important when using keyword research tools, such as monthly search volume, keyword difficulty and competition, location-based search volume, search trends, and more. Keyword research allows you to develop a content strategy to create resourceful and helpful information on your website relevant to those keywords to help your business grow. It’s the process of discovering search terms that users enter into search engines when looking for information online. Keyword research is a critical part of SEO (search engine optimization).
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